Bråttom — a logistics and shipping company known for its outstanding quality.

Focusing on essential elements without unnecessary clutter. This approach highlights the company's commitment to efficiency and punctuality.

The design process involved extensive time and effort focused on multiple iterative cycles to continuously improve the solution.

User feedback played a big role, with the majority of responses being positive, which helped validate design choices and ensure the final product met quality expectations.

The use of a clean, modern sans-serif font for the company name "Bråttom" ensures readability and a contemporary look.

The unique integration of an arrow within the typography emphasizes direction and movement, aligning with the logistics and shipping theme.

The arrow symbol is a recurring element, reinforcing the idea of movement, speed, and direction. It is subtly integrated into the logo and used as a pattern on packaging tape, creating a cohesive visual identity.

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